Soul: Audience profile

We all decided that the target audience for our thriller film would be mostly aimed at teenagers and young adults ranging from 15 to 25 years of age. This was because most of the elements that were implemented into the film and story are hidden scenarios and difficulties that teenagers may deal with, causing them to relate more to Grace and her predicaments. Also the fact that most of the cast apart from Demi and some members of her organisation are mostly under the age of 20 the character overall became more relatable and appealing to the younger teenage audiences. A film that is all about younger people do normally tend to appeal to a younger audience of their same age range. We also wanted to have Soul appeal to the mainstream thriller fans so that the film could gain an increasing amount of popularity as well as a block buster amongst popular thrillers to date.

 How would we do this?

From the research and questionnaires we sent out we gathered enough info to then figure out how we would convey the right audience to watch our film. Since "Soul" will mostly be aimed at a teenage audience between 15 to 20 we would have to relate to that specific age range as well as interests. For this to happen throughout the film the setting will mostly be in that environment where a teenager would go, for example a messy home environment, high school facility as well as letting Grace have her emotions reflecting depending on where she would be. Also the common challenges and predicaments which Grace would face throughout the film would end up reaching out to the young teenage audiences as they would see a lot of challenges they personally would have to face within Grace and her decisions.  Furthermore the way Graces attitude would impact specific topics would almost act as a role module for the younger audience which would encourage them to watch the film, not only for the story but perhaps guidance or to fill a gratification from watching Graces character change and evolve to face the challenges she does in the film.

We took the inspiration of having a young role module as the protagonist who would heavily influence a teenage audience from ‘Hanna’ .As the protagonist Hanna is forced to travel, train as well as fight all by herself with no guidance from parents in order to survive and reach her goals. We also wanted this determination and head strong attitude to shine through Grace in ‘Soul’ as it would captivate audiences and almost gain a respective attitude towards her while watching her story. Furthermore the uniqueness of having a young female protagonist in a thriller film would perk people’s interest to watch the film or fall in love with the fact that the film, although following codes and conventions, does not follow the stereotype of having a young male as the protagonist of the story.

To attract the main stream thriller fans we made sure that it followed all of the correct codes and conventions however at the same time staying out of the trap of becoming a stereotypical thriller film. By becoming unique from other thriller films this would instantly grab people’s attention and interest to watch the film, gravitating hype and popularity for it.

 

The intense action would be enough to keep the main stream fans happy and captivated to watch the film while at the same time the psychological and hidden themes of Graces back story and emotions would capture the interest of the teenage audience. Despite seeming like a small target audience to aim for at the same time the broadness of thriller fans and how easy it is to spread information through teenagers would work well in our favour, both keeping the audience happy as well as spreading word of the film rapidly.